PxlDan

Starting April 1st Google Adwords will be enforcing a long standing policy which requires that the url displayed on an ad must actually be the url that the link leads to. Fake display urls are commonly used by advertisers trying to 'own' the search results page. This allowed them to have several ads on the results page that all looked like different sites - but in fact, all lead to the same site. It seems that advertisers can still use a redirect for tracking as long as the end destination is the same (link -> trackingpage -> destination). This will effect advertisers that use vanity urls and will hopefully lessen those the use misleading urls in an attempt to attract visitors. This will also make ad testing more difficult. Testing two ads won't be an issue but a-b testing of a landing page for conversions will need to be more 'creative'. I personally think your going to see advertisers using iFrames to get around some of these 'landing page' issues

Most advertisers won't be seriously affected by this change. I 'm going to let our ads run through the first to see how they are disabled. But will most likely have to make some changes..

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